Amount$4M
SeriesSeries A
AnnouncedMar 27, 2012
SectorMobile Marketing, Marketing, Advanced Targeting, Consumer Analytics, Foot Traffic
Sub-sectorArtificial Intelligence, Natural Language Processing, Machine Learning, Deep Learning
Solid
A solid round with healthy fundamentals.
Round size vs peers
Smaller than the typical Series A round.
Syndicate size
2 investors on the cap table.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution10th pct
smaller Series A roundslarger
