AnnouncedDec 31, 2012
SectorMarketing, Advanced Targeting, Personalized Product, Content Recommendation
Sub-sectorMachine Learning, Natural Language Processing
Mixed
A mixed round — some signals are off the norm.
Syndicate size
2 investors on the cap table.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
