Nua is a women's wellness brand that offers a range of products including sanitary pads, period panties, panty liners, tampons, menstrual cups, and cramp relief solutions. The company aims to provide uncomplicated, clean, and holistic care through its products and an online community, while also challenging taboos around menstruation. Nua also operates a period tracking app that provides cycle predictions, insights, and allows users to shop Nua products and manage subscriptions.