Amount$3M
SeriesSeries B
AnnouncedMay 31, 2012
Time since last round659 mo
SectorMarketing, Programmatic Media, Real-Time Bidding
Sub-sectorArtificial Intelligence
Mixed
A mixed round — some signals are off the norm.
Round size vs peers
Far below the typical Series B round — well under the median.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution1th pct
smaller Series B roundslarger
vs. Marketing, Programmatic Media, Real-Time Bidding (4)
Round size in sector75th pct
$2Mthis round: $3M$3M
