Amount$17M
SeriesSeries A
AnnouncedMay 31, 2011
Time since last round797 mo
SectorMarketing, Lead Generation
Sub-sectorMachine Learning, Natural Language Processing
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series A round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
3 existing investors re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution62th pct
smaller Series A roundslarger
vs. Marketing, Lead Generation (5)
Round size in sector40th pct
$17Mthis round: $17M$21M
