InsideView provided a Pipeline AI platform empowering B2B go-to-market teams to accelerate growth by unifying data, insights, and actions. Its solutions offered marketing tools for account identification and web personalization, sales tools for account and contact identification, and advertising solutions for intent-based B2B ads. The platform integrated data and AI insights into existing systems, aiming to help businesses redefine their go-to-market strategies from a volume-based to a more targeted approach.