Amount$10M
SeriesSeries B
AnnouncedAug 30, 2011
SectorAdvertising, Marketing
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series B round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
3 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution9th pct
smaller Series B roundslarger
vs. Advertising, Marketing (7)
Round size in sector43th pct
$3Mthis round: $10M$15M
