Amount$4M
SeriesFunding Round
AnnouncedSep 24, 2010
SectorAdvertising, Marketing
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Funding Round round.
Syndicate size
2 investors on the cap table.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Funding Round rounds (421)
Round size distribution23th pct
smaller Funding Round roundslarger
vs. Advertising, Marketing (7)
Round size in sector29th pct
$3Mthis round: $4M$15M
