Amount$30M
SeriesPre-IPO
AnnouncedJan 7, 2019
SectorAdvertising, Marketing
Mixed
A mixed round — some signals are off the norm.
Round size vs peers
Smaller than the typical Pre-IPO round.
Syndicate size
Single investor — limited external validation.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Advertising, Marketing (7)
Round size in sector100th pct
$3Mthis round: $30M$15M
