Amount$9M
SeriesSeries A
AnnouncedApr 30, 2013
Time since last round289 mo
SectorMarketing, Customer Loyalty
Sub-sectorArtificial Intelligence
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series A round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution32th pct
smaller Series A roundslarger
vs. Marketing, Customer Loyalty (5)
Round size in sector100th pct
$2Mthis round: $9M$9M
