Amount$7M
SeriesPrivate Equity
AnnouncedJul 31, 2013
Time since last round289 mo
SectorMarketing, Customer Loyalty
Sub-sectorArtificial Intelligence
Mixed
A mixed round — some signals are off the norm.
Round size vs peers
Far below the typical Private Equity round — well under the median.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Private Equity rounds (109)
Round size distribution4th pct
smaller Private Equity roundslarger
vs. Marketing, Customer Loyalty (5)
Round size in sector80th pct
$2Mthis round: $7M$9M
