Amount$3M
SeriesSeed
AnnouncedDec 31, 2011
Time since last round289 mo
SectorMarketing, Customer Loyalty
Sub-sectorArtificial Intelligence
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Seed round.
Syndicate size
2 investors on the cap table.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Marketing, Customer Loyalty (5)
Round size in sector40th pct
$2Mthis round: $3M$9M
