Amount$33M
Post-money valuation$200M
SeriesSeries C
AnnouncedAug 30, 2011
Time since last round18 mo
SectorAd Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement
Sub-sectorMachine Learning, Natural Language Processing
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series C round.
Syndicate size
Healthy syndicate of 4 investors.
Insider conviction
3 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series C rounds (999)
Round size distribution35th pct
smaller Series C roundslarger
Post-money valuation6th pct
$29Mthis round: $200M$3B
vs. Ad Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement (5)
Round size in sector60th pct
$4Mthis round: $33M$350M
