Amount$4M
SeriesSeries A
AnnouncedMay 1, 2009
Time since last round11 mo
SectorAd Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement
Sub-sectorMachine Learning, Natural Language Processing
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series A round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
3 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution7th pct
smaller Series A roundslarger
vs. Ad Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement (5)
Round size in sector20th pct
$4Mthis round: $4M$350M
