Amount$10M
SeriesSeries B
AnnouncedMar 8, 2010
Time since last round10 mo
SectorAd Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement
Sub-sectorMachine Learning, Natural Language Processing
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series B round.
Syndicate size
Healthy syndicate of 4 investors.
Insider conviction
4 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series B rounds (996)
Round size distribution13th pct
smaller Series B roundslarger
vs. Ad Fraud, Brand Safety, Advertising, Cyber Security, Publishing, Consumer Engagement (5)
Round size in sector40th pct
$4Mthis round: $10M$350M
