Amount$1M
SeriesSeed
AnnouncedJul 26, 2012
SectorE-Commerce, Website Analytics, Behavioural Analysis, Conversion
Solid
A solid round with healthy fundamentals.
Round size vs peers
Smaller than the typical Seed round.
Syndicate size
Healthy syndicate of 5 investors.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
Mostly newer or unproven managers.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
