Amount$35M
SeriesPrivate Equity
AnnouncedJan 28, 2015
Time since last round1323 mo
SectorEnterprise, Web Analytics, Marketing, Customer Experience, A/B Testing
Sub-sectorArtificial Intelligence
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Private Equity round.
Syndicate size
Healthy syndicate of 3 investors.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Private Equity rounds (109)
Round size distribution19th pct
smaller Private Equity roundslarger
