About
October 13–15, 2026 San Francisco, USMoscone West, San Francisco
annual
The institutional US startup conference, still the closest thing to a category-defining stage in the venture calendar. Startup Battlefield remains the most-watched competition in the genre.
Who goesUS founders raising seed through Series B, early-stage VCs, tech journalists, recruiters
Official siteEditorial review
Has shrunk from its mid-2010s peak but still concentrates US tech-press attention. The Battlefield finals get covered widely; everything around them depends on which side events you talked your way into.
What works
- +Startup Battlefield finalists get real editorial coverage post-event, not just a mention
- +Tech-press density is unmatched for a US founder seeking a story
- +Side events in SoMa pull most of the actual investor time during the week
What doesn't
- −Ticket prices have outpaced perceived value year over year
- −Crowd skews US-domestic; international founders report thin matchmaking
- −Sponsor stages absorb a third of the schedule; the main stage is the only one consistently worth booking
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