About
By
SaaStr
May 12–14, 2026 San Mateo, USSan Mateo County Event Center
annual
The category event for B2B SaaS operators. Tactical, practitioner-grade content on the main stages; the expo floor and side dinners do the rest.
Who goesB2B SaaS founders, CROs, RevOps and CS leaders, growth-stage SaaS VCs
Official siteEditorial review
The deepest pool of SaaS GTM operators in one room each year, with free expo passes that keep early-stage founders in the room. The sponsor density is real, but the tactical content above the noise floor still ranks best-in-class.
What works
- +Free expo passes for qualified founders keep the operator density high
- +Tactical GTM content from real CROs and CMOs, not generic keynote fare
- +Year-round community programming bleeds into the conference week
What doesn't
- −Sponsor-stage saturation absorbs roughly 40 percent of scheduled time
- −Crowd skews US-domestic and English-language SaaS; international founders report less ROI
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