Workato vs Zapier
Workato vs Zapier, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Workato is on 67/100 and Zapier on 77/100.
Where each one leads
Workato
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 67/100
- agent readiness: 71/100 against 45/100
- domain rating: 91/100 against 80/100
- LinkedIn following: 360,432 against 97,529
At a glance
| Measure | Workato | Zapier |
|---|---|---|
| What it is | Enterprise automation and integration platform enabling agentic AI. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Automation & RPA, AI Automation, Customer Service, AI Agents | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2013 | 2011 |
| Headquarters | Mountain View, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Workato | Zapier |
|---|---|---|
| Employees | 1,392 | 1,447 |
| Headcount growthLast 12 months | +22.2% | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | $5.4B | $5.0B |
| LinkedIn followers | 97,529 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Workato | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 77/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 20/100 |
| Search visibility | 46/100 | 66/100 |
| Quality | 78/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Workato | Zapier |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Vercel |
| Frameworks | Nuxt | Next.js |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | Zendesk |
What users say
| Measure | Workato | Zapier |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Workato vs Zapier: common questions
Which is better, Workato or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 67/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Workato and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 67/100), agent readiness (71/100 against 45/100), domain rating (91/100 against 80/100), LinkedIn following (360,432 against 97,529).
Read the full Workato review and pricing or the Zapier review and pricing. You can also browse other Workato alternatives we track.