WAON vs Yoyo Wallet
WAON vs Yoyo Wallet, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: WAON is on 11/100 and Yoyo Wallet on 60/100.
Where each one leads
WAON
- domain rating: 80/100 against 40/100
Yoyo Wallet
- our overall score: 60/100 against 11/100
At a glance
| Measure | WAON | Yoyo Wallet |
|---|---|---|
| What it is | A prepaid electronic money system by AEON, offering contactless payments and loyalty points. | Bank card-linked loyalty platform for personalized rewards and seamless redemption. |
| Category | Fintech, Payments, Digital Payments, Loyalty Programs | Fintech, RetailTech, Loyalty Programs, Embedded Finance |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2007 | 2013 |
| Headquarters | Tokyo, Japan | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | WAON | Yoyo Wallet |
|---|---|---|
| Employees | Not published | 456 |
| Headcount growthLast 12 months | Not published | +11.3% |
| Total funding | Not published | $31.0M |
| Latest round | Not published | Series B |
| LinkedIn followers | Not published | 22,353 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | WAON | Yoyo Wallet |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 11/100 | 60/100 |
| Traction | Not published | 57/100 |
| Team | Not published | 70/100 |
| Search visibility | 17/100 | 33/100 |
| Quality | Not published | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | C (65/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 40/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | WAON | Yoyo Wallet |
|---|---|---|
| Hosting | Azure | AWS |
WAON vs Yoyo Wallet: common questions
Which is better, WAON or Yoyo Wallet?
On our 0-100 score Yoyo Wallet rates higher (60/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do WAON and Yoyo Wallet compare on the numbers?
WAON leads on domain rating (80/100 against 40/100). Yoyo Wallet leads on our overall score (60/100 against 11/100).
Read the full WAON review and pricing or the Yoyo Wallet review and pricing. You can also browse other WAON alternatives we track.

