Flow vs Whole Foods
Flow vs Whole Foods, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Flow is on 67/100 and Whole Foods on 25/100.
Where each one leads
Flow
- our overall score: 67/100 against 25/100
- funding raised: $468M against $78.4M
Whole Foods
- domain rating: 85/100 against 10/100
At a glance
| Measure | Flow | Whole Foods |
|---|---|---|
| What it is | AI-powered machine vision for frictionless autonomous retail checkout. | A leading American supermarket chain focused on natural and organic foods. |
| Category | Retail, Monitor, MFG + SUPPLY CHAIN, RetailTech | Retail, Grocery, Natural Foods, Organic Foods |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Marketplace |
| Founded | 2018 | 1980 |
| Headquarters | Tel Aviv, Israel | Austin, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Flow | Whole Foods |
|---|---|---|
| Employees | 24 | Not published |
| Total funding | $468M | $78.4M |
| Latest round | Series B | Not published |
| Valuation | $2.5B | Not published |
| LinkedIn followers | 2,808 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Flow | Whole Foods |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 25/100 |
| Traction | 54/100 | 37/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 24/100 | 5/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 10/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Flow | Whole Foods |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
Flow vs Whole Foods: common questions
Which is better, Flow or Whole Foods?
On our 0-100 score Flow rates higher (67/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Flow and Whole Foods compare on the numbers?
Flow leads on our overall score (67/100 against 25/100), funding raised ($468M against $78.4M). Whole Foods leads on domain rating (85/100 against 10/100).
Read the full Flow review and pricing or the Whole Foods review and pricing. You can also browse other Flow alternatives we track.