Tray vs Zapier
Tray vs Zapier, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Tray is on 63/100 and Zapier on 77/100.
Where each one leads
Tray
Leads on none of the measures we hold for both companies.
Zapier
- our overall score: 77/100 against 63/100
- agent readiness: 71/100 against 48/100
- domain rating: 91/100 against 78/100
- headcount: 1,447 against 140
- LinkedIn following: 360,432 against 23,494
At a glance
| Measure | Tray | Zapier |
|---|---|---|
| What it is | Tray.ai is the AI-native enterprise iPaaS for building AI agents, governing Model Context Protocol (MCP), and integrating 700+ apps — orchestration for data… | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Integration Platform, Workflow Automation, API Platform, Business Process Automation | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2011 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Tray | Zapier |
|---|---|---|
| Employees | 140 | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | 23,494 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Tray | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 77/100 |
| Traction | Not published | 60/100 |
| Team | 36/100 | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | 79/100 | 66/100 |
| Quality | Not published | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Tray | Zapier |
|---|---|---|
| Hosting | Vercel | Vercel |
| CDN | Vercel | Vercel |
| CMS | Ghost | Not detected |
| Frameworks | Astro, Tailwind CSS | Next.js |
| Payments | Apple PAY | Not detected |
| Analytics | Segment | Google Tag Manager |
| Support stack | Not detected | Zendesk |
What users say
| Measure | Tray | Zapier |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Tray vs Zapier: common questions
Which is better, Tray or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Tray and Zapier compare on the numbers?
Zapier leads on our overall score (77/100 against 63/100), agent readiness (71/100 against 48/100), domain rating (91/100 against 78/100), headcount (1,447 against 140), LinkedIn following (360,432 against 23,494).
Read the full Tray review and pricing or the Zapier review and pricing. You can also browse other Tray alternatives we track.