Tray vs Workato
Tray vs Workato, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Tray is on 63/100 and Workato on 67/100.
Where each one leads
Tray
Leads on none of the measures we hold for both companies.
Workato
- our overall score: 67/100 against 63/100
- headcount: 1,392 against 140
- LinkedIn following: 97,529 against 23,494
At a glance
| Measure | Tray | Workato |
|---|---|---|
| What it is | Tray.ai is the AI-native enterprise iPaaS for building AI agents, governing Model Context Protocol (MCP), and integrating 700+ apps — orchestration for data… | Enterprise automation and integration platform enabling agentic AI. |
| Category | Integration Platform, Workflow Automation, API Platform, Business Process Automation | Automation & RPA, AI Automation, Customer Service, AI Agents |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2013 |
| Headquarters | San Francisco, United States | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Tray | Workato |
|---|---|---|
| Employees | 140 | 1,392 |
| Headcount growthLast 12 months | Not published | +22.2% |
| Valuation | Not published | $5.4B |
| LinkedIn followers | 23,494 | 97,529 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Tray | Workato |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 67/100 |
| Traction | Not published | 58/100 |
| Team | 36/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 79/100 | 46/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Tray | Workato |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| CMS | Ghost | Not detected |
| Frameworks | Astro, Tailwind CSS | Nuxt |
| Payments | Apple PAY | Not detected |
| Analytics | Segment | Not detected |
Tray vs Workato: common questions
Which is better, Tray or Workato?
On our 0-100 score Workato rates higher (67/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Tray and Workato compare on the numbers?
Workato leads on our overall score (67/100 against 63/100), headcount (1,392 against 140), LinkedIn following (97,529 against 23,494).
Read the full Tray review and pricing or the Workato review and pricing. You can also browse other Tray alternatives we track.