TMA vs UST
TMA vs UST, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: TMA is on 10/100 and UST on 44/100.
Where each one leads
TMA
Leads on none of the measures we hold for both companies.
UST
- our overall score: 44/100 against 10/100
- agent readiness: 37/100 against 25/100
- domain rating: 73/100 against 63/100
At a glance
| Measure | TMA | UST |
|---|---|---|
| What it is | Acquires Amsterdam's BrainsFirst to combine psychometrics with neuroscience-based talent insights | UST is a global digital transformation solutions company focused on cloud, data, and cybersecurity. |
| Category | Human Resources, Talent Management, EdTech, AI | Digital Transformation, Cloud Transformation, Data Analytics, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 1999 | 1998 |
| Headquarters | Amsterdam, Netherlands | Aliso Viejo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | TMA | UST |
|---|---|---|
| Total funding | Not published | $250M |
| Latest round | Not published | Private Equity |
| Valuation | Not published | $1.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | TMA | UST |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 44/100 |
| Traction | Not published | 40/100 |
| Team | Not published | 70/100 |
| Search visibility | 10/100 | 4/100 |
| Quality | Not published | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (25/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 63/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | TMA | UST |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Tailwind CSS | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Linkedin Insight | Not detected |
TMA vs UST: common questions
Which is better, TMA or UST?
On our 0-100 score UST rates higher (44/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do TMA and UST compare on the numbers?
UST leads on our overall score (44/100 against 10/100), agent readiness (37/100 against 25/100), domain rating (73/100 against 63/100).
Read the full TMA review and pricing or the UST review and pricing. You can also browse other TMA alternatives we track.