Thebackline vs Zapier
Thebackline vs Zapier, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Thebackline is on Not scored yet and Zapier on 77/100.
Where each one leads
Thebackline
Leads on none of the measures we hold for both companies.
Zapier
- agent readiness: 71/100 against 44/100
- domain rating: 91/100 against 0/100
At a glance
| Measure | Thebackline | Zapier |
|---|---|---|
| What it is | Connects business tools, automates workflows, and provides a live dashboard for online businesses. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Workflow Automation, Business Process Automation, Customer Onboarding, Payment Processing | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2026 | 2011 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Thebackline | Zapier |
|---|---|---|
| Employees | Not published | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | Not published | $1.3B |
| Latest round | Not published | Series C |
| Valuation | Not published | $5.0B |
| LinkedIn followers | Not published | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Thebackline | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 77/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 20/100 |
| Search visibility | Not published | 66/100 |
| Quality | Not published | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 0/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Thebackline | Zapier |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | Zendesk |
What users say
| Measure | Thebackline | Zapier |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
Thebackline vs Zapier: common questions
Which is better, Thebackline or Zapier?
On our 0-100 score Zapier rates higher (77/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Thebackline and Zapier compare on the numbers?
Zapier leads on agent readiness (71/100 against 44/100), domain rating (91/100 against 0/100).
Read the full Thebackline review and pricing or the Zapier review and pricing. You can also browse other Thebackline alternatives we track.