The Trade Desk vs TrialPay
The Trade Desk vs TrialPay, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: The Trade Desk is on 75/100 and TrialPay on 43/100.
Where each one leads
The Trade Desk
- our overall score: 75/100 against 43/100
- agent readiness: 53/100 against 21/100
- domain rating: 85/100 against 65/100
- funding raised: $526M against $17.5M
TrialPay
Leads on none of the measures we hold for both companies.
At a glance
| Measure | The Trade Desk | TrialPay |
|---|---|---|
| What it is | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. | An alternative e-commerce payment system allowing consumers to get items for free by completing offers. |
| Category | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing | E-commerce, Fintech, Marketing Technology, Offer Marketing |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Platform | Platform |
| Founded | 2009 | 2006 |
| Headquarters | Ventura, United States | San Mateo, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | The Trade Desk | TrialPay |
|---|---|---|
| Employees | 4,732 | Not published |
| Headcount growthLast 12 months | +1.3% | Not published |
| Total funding | $526M | $17.5M |
| Latest round | IPO | Series B |
| Valuation | $1.1B | Not published |
| LinkedIn followers | 259,477 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | The Trade Desk | TrialPay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 43/100 |
| Traction | 60/100 | 36/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 45/100 | 10/100 |
| Quality | 89/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 65/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | The Trade Desk | TrialPay |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| Frameworks | Alpinejs, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
The Trade Desk vs TrialPay: common questions
Which is better, The Trade Desk or TrialPay?
On our 0-100 score The Trade Desk rates higher (75/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do The Trade Desk and TrialPay compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 43/100), agent readiness (53/100 against 21/100), domain rating (85/100 against 65/100), funding raised ($526M against $17.5M).
Read the full The Trade Desk review and pricing or the TrialPay review and pricing. You can also browse other The Trade Desk alternatives we track.