The Trade Desk vs Topsort
The Trade Desk vs Topsort, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: The Trade Desk is on 75/100 and Topsort on 61/100.
Where each one leads
The Trade Desk
- our overall score: 75/100 against 61/100
- domain rating: 85/100 against 53/100
- headcount: 4,732 against 141
- funding raised: $526M against $20.0M
- LinkedIn following: 259,477 against 46,832
Topsort
Leads on none of the measures we hold for both companies.
At a glance
| Measure | The Trade Desk | Topsort |
|---|---|---|
| What it is | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. | Topsort is a technology company. |
| Category | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2009 | 2021 |
| Headquarters | Ventura, United States | Mexico, Mexico |
| Status | Active | Active |
Size, funding and growth
| Measure | The Trade Desk | Topsort |
|---|---|---|
| Employees | 4,732 | 141 |
| Headcount growthLast 12 months | +1.3% | Not published |
| Total funding | $526M | $20.0M |
| Latest round | IPO | Series A |
| Valuation | $1.1B | $150M |
| LinkedIn followers | 259,477 | 46,832 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | The Trade Desk | Topsort |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 61/100 |
| Traction | 60/100 | 57/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 45/100 | 39/100 |
| Quality | 89/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | The Trade Desk | Topsort |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Alpinejs, Tailwind CSS | Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, PostHog, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
| Open source | No | Yes |
The Trade Desk vs Topsort: common questions
Which is better, The Trade Desk or Topsort?
On our 0-100 score The Trade Desk rates higher (75/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do The Trade Desk and Topsort compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 61/100), domain rating (85/100 against 53/100), headcount (4,732 against 141), funding raised ($526M against $20.0M), LinkedIn following (259,477 against 46,832).
Read the full The Trade Desk review and pricing or the Topsort review and pricing. You can also browse other The Trade Desk alternatives we track.