The Guardian vs The Wall Street Journal
The Guardian vs The Wall Street Journal, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: The Guardian is on 32/100 and The Wall Street Journal on 19/100.
Where each one leads
The Guardian
- our overall score: 32/100 against 19/100
- agent readiness: 37/100 against 33/100
The Wall Street Journal
- headcount: 17,669 against 2,841
- LinkedIn following: 10,125,204 against 668,914
At a glance
| Measure | The Guardian | The Wall Street Journal |
|---|---|---|
| What it is | A British daily newspaper with a global reach, known for its in-depth reporting and independent journalism. | A leading global business and financial news organization, providing breaking news, analysis, and in-depth reporting on markets, economics, and world events. |
| Category | News, Media, Journalism, Publishing | News, Media, Financial News, Business News |
| Sells toBusiness model | B2C | B2C |
| Offering | Newspaper | Platform |
| Founded | 1821 | Not published |
| Headquarters | London, United Kingdom | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | The Guardian | The Wall Street Journal |
|---|---|---|
| Employees | 2,841 | 17,669 |
| LinkedIn followers | 668,914 | 10,125,204 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | The Guardian | The Wall Street Journal |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 19/100 |
| Traction | 20/100 | 20/100 |
| Team | 50/100 | 20/100 |
| Search visibility | 25/100 | 33/100 |
| Quality | Not published | 15/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (33/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | The Guardian | The Wall Street Journal |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Open source | Yes | No |
The Guardian vs The Wall Street Journal: common questions
Which is better, The Guardian or The Wall Street Journal?
On our 0-100 score The Guardian rates higher (32/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do The Guardian and The Wall Street Journal compare on the numbers?
The Guardian leads on our overall score (32/100 against 19/100), agent readiness (37/100 against 33/100). The Wall Street Journal leads on headcount (17,669 against 2,841), LinkedIn following (10,125,204 against 668,914).
Read the full The Guardian review and pricing or the The Wall Street Journal review and pricing. You can also browse other The Guardian alternatives we track.

