Taptica vs YellowHead
Taptica vs YellowHead, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taptica is on 47/100 and YellowHead on 37/100.
Where each one leads
Taptica
- our overall score: 47/100 against 37/100
- headcount: 244 against 67
YellowHead
- agent readiness: 52/100 against 45/100
At a glance
| Measure | Taptica | YellowHead |
|---|---|---|
| What it is | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. | yellowHEAD is a performance marketing company specializing in user acquisition, ASO, and SEO for digital products. |
| Category | Marketing, Mobile Marketing, AdTech, Mobile Advertising | Marketing, Mobile, Advertisement, Campaign |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2011 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taptica | YellowHead |
|---|---|---|
| Employees | 244 | 67 |
| Headcount growthLast 12 months | Not published | -30.1% |
| Total funding | $53.2M | Not published |
| Latest round | Post-IPO | Bootstrapped |
| LinkedIn followers | Not published | 8,378 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taptica | YellowHead |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 37/100 |
| Traction | 59/100 | 18/100 |
| Team | Not published | 60/100 |
| Search visibility | 16/100 | 32/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taptica | YellowHead |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Bootstrap | Jquery |
| Analytics | Google Analytics 4 | Google Tag Manager, Microsoft Clarity, Hotjar |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Taptica | YellowHead |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 4 threads | Not published |
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Taptica vs YellowHead: common questions
Which is better, Taptica or YellowHead?
On our 0-100 score Taptica rates higher (47/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Taptica and YellowHead compare on the numbers?
Taptica leads on our overall score (47/100 against 37/100), headcount (244 against 67). YellowHead leads on agent readiness (52/100 against 45/100).
What do real users say about Taptica and YellowHead?
Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Taptica review and pricing or the YellowHead review and pricing. You can also browse other Taptica alternatives we track.