Taptica vs Woobi
Taptica vs Woobi, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taptica is on 47/100 and Woobi on 19/100.
Where each one leads
Taptica
- our overall score: 47/100 against 19/100
- agent readiness: 45/100 against 21/100
- domain rating: 54/100 against 42/100
- headcount: 244 against 16
Woobi
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taptica | Woobi |
|---|---|---|
| What it is | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. | Woobi developed custom, scalable, native advertising solutions for web, social, and mobile games, offering game monetization products globally. |
| Category | Marketing, Mobile Marketing, AdTech, Mobile Advertising | Marketing, Advanced Targeting, Gaming, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2009 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taptica | Woobi |
|---|---|---|
| Employees | 244 | 16 |
| Total funding | $53.2M | Not published |
| Latest round | Post-IPO | Not published |
| LinkedIn followers | Not published | 1,666 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taptica | Woobi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 19/100 |
| Traction | 59/100 | 12/100 |
| Search visibility | 16/100 | 30/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (45/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 42/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taptica | Woobi |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4 | Not detected |
What users say
| Measure | Taptica | Woobi |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 4 threads | Not published |
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Taptica vs Woobi: common questions
Which is better, Taptica or Woobi?
On our 0-100 score Taptica rates higher (47/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Taptica and Woobi compare on the numbers?
Taptica leads on our overall score (47/100 against 19/100), agent readiness (45/100 against 21/100), domain rating (54/100 against 42/100), headcount (244 against 16).
What do real users say about Taptica and Woobi?
Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Taptica review and pricing or the Woobi review and pricing. You can also browse other Taptica alternatives we track.