Tapjoy vs Taptica
Tapjoy vs Taptica, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Tapjoy is on 57/100 and Taptica on 47/100.
Where each one leads
Tapjoy
- our overall score: 57/100 against 47/100
- domain rating: 91/100 against 54/100
- headcount: 7,129 against 244
Taptica
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Tapjoy | Taptica |
|---|---|---|
| What it is | A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. |
| Category | Mobile Advertising, App Monetization, Performance Marketing, AdTech | Marketing, Mobile Marketing, AdTech, Mobile Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2011 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Tapjoy | Taptica |
|---|---|---|
| Employees | 7,129 | 244 |
| Total funding | $60.0M | $53.2M |
| Latest round | Series D | Post-IPO |
| LinkedIn followers | 304 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Tapjoy | Taptica |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 47/100 |
| Traction | 59/100 | 59/100 |
| Team | 90/100 | Not published |
| Search visibility | 30/100 | 16/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Tapjoy | Taptica |
|---|---|---|
| Hosting | Azure | Google Cloud |
| CMS | Ghost | WordPress |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Jquery, Bootstrap |
| Analytics | Not detected | Google Analytics 4 |
What users say
| Measure | Tapjoy | Taptica |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 4 threads |
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Tapjoy vs Taptica: common questions
Which is better, Tapjoy or Taptica?
On our 0-100 score Tapjoy rates higher (57/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Tapjoy and Taptica compare on the numbers?
Tapjoy leads on our overall score (57/100 against 47/100), domain rating (91/100 against 54/100), headcount (7,129 against 244).
What do real users say about Tapjoy and Taptica?
Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Tapjoy review and pricing or the Taptica review and pricing. You can also browse other Tapjoy alternatives we track.