Supersmart vs Trigo
Supersmart vs Trigo, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Supersmart is on 53/100 and Trigo on 62/100.
Where each one leads
Supersmart
Leads on none of the measures we hold for both companies.
Trigo
- our overall score: 62/100 against 53/100
- agent readiness: 47/100 against 36/100
- domain rating: 53/100 against 25/100
- headcount: 230 against 31
- headcount growth: +0.9% against -9.5%
- funding raised: $199M against $35.0M
- LinkedIn following: 19,975 against 3,226
At a glance
| Measure | Supersmart | Trigo |
|---|---|---|
| What it is | Supersmart provides AI-driven automated checkout and plug-and-play solutions for brick-and-mortar retailers, transforming stores into frictionless digital experiences. | Computer vision startup automating retail checkout with AI-powered item identification. |
| Category | Retail, Basket IoT, RetailTech, Computer Vision | Retail, Visual Monitor, Checkout, Cashierless |
| Sells toBusiness model | B2B | B2B |
| Offering | Software, Hardware | Hardware, Software |
| Founded | 2014 | 2017 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Supersmart | Trigo |
|---|---|---|
| Employees | 31 | 230 |
| Headcount growthLast 12 months | -9.5% | +0.9% |
| Total funding | $35.0M | $199M |
| Latest round | Series B | Funding Round |
| LinkedIn followers | 3,226 | 19,975 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Supersmart | Trigo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 62/100 |
| Traction | 53/100 | 60/100 |
| Team | 40/100 | 70/100 |
| Search visibility | 33/100 | 35/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 25/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Supersmart | Trigo |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Jquery |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | Not detected | Zendesk |
Supersmart vs Trigo: common questions
Which is better, Supersmart or Trigo?
On our 0-100 score Trigo rates higher (62/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Supersmart and Trigo compare on the numbers?
Trigo leads on our overall score (62/100 against 53/100), agent readiness (47/100 against 36/100), domain rating (53/100 against 25/100), headcount (230 against 31), headcount growth (+0.9% against -9.5%), funding raised ($199M against $35.0M), LinkedIn following (19,975 against 3,226).
Read the full Supersmart review and pricing or the Trigo review and pricing. You can also browse other Supersmart alternatives we track.