StoneCo vs Stori
StoneCo vs Stori, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: StoneCo is on 67/100 and Stori on 3/100.
Where each one leads
StoneCo
- our overall score: 67/100 against 3/100
- domain rating: 53/100 against 10/100
Stori
Leads on none of the measures we hold for both companies.
At a glance
| Measure | StoneCo | Stori |
|---|---|---|
| What it is | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. | Stori is a fintech company providing digital financial services to underserved customers. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Digital Payments, Neobank, Lending |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software |
| Founded | 2012 | Not published |
| Headquarters | São Paulo, Brazil | Mexico, Mexico |
| Status | Active | Inactive |
Size, funding and growth
| Measure | StoneCo | Stori |
|---|---|---|
| Employees | 13,867 | Not published |
| Headcount growthLast 12 months | +3.3% | Not published |
| Total funding | $1.5B | Not published |
| Latest round | IPO | Not published |
| LinkedIn followers | 2,482,372 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | StoneCo | Stori |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 3/100 |
| Traction | 60/100 | Not published |
| Team | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 35/100 | 10/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 10/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | StoneCo | Stori |
|---|---|---|
| Hosting | AWS | Not detected |
What users say
| Measure | StoneCo | Stori |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 4 threads | 0 positive, 2 negative across 2 threads |
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
“Tengan cuidado con Stori (Experiencia). -Abonas el pago mínimo cuando te cae la quincena -En la app aparece que ya lo diste completo Pasan dos días -Te empiezan a marcar diciendo que tienes un adeudo y tienes que pagar completo -Respondes q”r/MexicoFinanciero
StoneCo vs Stori: common questions
Which is better, StoneCo or Stori?
On our 0-100 score StoneCo rates higher (67/100 against 3/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do StoneCo and Stori compare on the numbers?
StoneCo leads on our overall score (67/100 against 3/100), domain rating (53/100 against 10/100).
What do real users say about StoneCo and Stori?
StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets. Stori: 0 positive and 2 negative mentions across 2 Reddit threads we track, mostly in r/MexicoFinanciero.
Read the full StoneCo review and pricing or the Stori review and pricing. You can also browse other StoneCo alternatives we track.