Start.io vs Tapjoy
Start.io vs Tapjoy, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Start.io is on 57/100 and Tapjoy on 57/100.
Where each one leads
Start.io
- LinkedIn following: 35,567 against 304
Tapjoy
- domain rating: 91/100 against 75/100
- headcount: 7,129 against 154
- funding raised: $60.0M against $4.3M
At a glance
| Measure | Start.io | Tapjoy |
|---|---|---|
| What it is | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. | A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. |
| Category | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics | Mobile Advertising, App Monetization, Performance Marketing, AdTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2007 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Start.io | Tapjoy |
|---|---|---|
| Employees | 154 | 7,129 |
| Headcount growthLast 12 months | +2.9% | Not published |
| Total funding | $4.3M | $60.0M |
| Latest round | Series A | Series D |
| LinkedIn followers | 35,567 | 304 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Start.io | Tapjoy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 57/100 |
| Traction | 53/100 | 59/100 |
| Team | 70/100 | 90/100 |
| Community | 8/100 | Not published |
| Search visibility | 33/100 | 30/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Start.io | Tapjoy |
|---|---|---|
| Hosting | Self Managed | Azure |
| CMS | WordPress | Ghost |
| Frameworks | Jquery | Next.js, Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Not detected |
Start.io vs Tapjoy: common questions
Which is better, Start.io or Tapjoy?
Both score the same on our 0-100 rating, so the choice comes down to the 21 data points in the tables above rather than overall company strength.
How do Start.io and Tapjoy compare on the numbers?
Start.io leads on LinkedIn following (35,567 against 304). Tapjoy leads on domain rating (91/100 against 75/100), headcount (7,129 against 154), funding raised ($60.0M against $4.3M).
Read the full Start.io review and pricing or the Tapjoy review and pricing. You can also browse other Start.io alternatives we track.