Starling Bank vs Tide
Starling Bank vs Tide, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Starling Bank is on 65/100 and Tide on 43/100.
Where each one leads
Starling Bank
- our overall score: 65/100 against 43/100
- agent readiness: 47/100 against 41/100
- funding raised: $742M against $512M
Tide
- headcount: 3,298 against 1,000
At a glance
| Measure | Starling Bank | Tide |
|---|---|---|
| What it is | A UK challenger bank offering a digital-first banking experience with a focus on innovative AI-powered financial tools. | A UK-based digital bank and financial platform for small businesses and freelancers. |
| Category | Fintech, Banking, Artificial Intelligence, Agentic AI | Fintech, Neobank, Business Banking, Payments |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2014 | 2015 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Starling Bank | Tide |
|---|---|---|
| Employees | 1,000 | 3,298 |
| Total funding | $742M | $512M |
| Latest round | Series D | Series C |
| Valuation | $3.1B | $1K |
| LinkedIn followers | Not published | 628,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Starling Bank | Tide |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 43/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 60/100 |
| Community | Not published | 14/100 |
| Search visibility | 22/100 | 35/100 |
| Quality | 78/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Starling Bank | Tide |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Tag Manager |
Starling Bank vs Tide: common questions
Which is better, Starling Bank or Tide?
On our 0-100 score Starling Bank rates higher (65/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Starling Bank and Tide compare on the numbers?
Starling Bank leads on our overall score (65/100 against 43/100), agent readiness (47/100 against 41/100), funding raised ($742M against $512M). Tide leads on headcount (3,298 against 1,000).
Read the full Starling Bank review and pricing or the Tide review and pricing. You can also browse other Starling Bank alternatives we track.