SmugMug vs Zenfolio
SmugMug vs Zenfolio, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SmugMug is on 56/100 and Zenfolio on 58/100.
Where each one leads
SmugMug
- headcount: 116 against 61
- funding raised: $63.0M against $6.2M
Zenfolio
- agent readiness: 45/100 against 39/100
At a glance
| Measure | SmugMug | Zenfolio |
|---|---|---|
| What it is | A subscription-based platform for photographers to showcase, share, store, and sell their photos. | All-in-one platform for photographers to build websites, showcase, and sell their work. |
| Category | Photography, E-commerce, Cloud Storage, SaaS | SaaS, E-commerce, Photography, Marketing |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Software |
| Founded | 2002 | 2005 |
| Headquarters | Mountain View, United States | Redwood City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | SmugMug | Zenfolio |
|---|---|---|
| Employees | 116 | 61 |
| Total funding | $63.0M | $6.2M |
| Latest round | Series D | Acquisition |
| Valuation | $1.1B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SmugMug | Zenfolio |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 58/100 |
| Traction | 59/100 | 52/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 17/100 | 13/100 |
| Quality | 65/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 88/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SmugMug | Zenfolio |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Webflow | WordPress |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
SmugMug vs Zenfolio: common questions
Which is better, SmugMug or Zenfolio?
On our 0-100 score Zenfolio rates higher (58/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do SmugMug and Zenfolio compare on the numbers?
SmugMug leads on headcount (116 against 61), funding raised ($63.0M against $6.2M). Zenfolio leads on agent readiness (45/100 against 39/100).
Read the full SmugMug review and pricing or the Zenfolio review and pricing. You can also browse other SmugMug alternatives we track.