SmugMug vs We Heart It
SmugMug vs We Heart It, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SmugMug is on 56/100 and We Heart It on 33/100.
Where each one leads
SmugMug
- our overall score: 56/100 against 33/100
- agent readiness: 39/100 against 22/100
- domain rating: 91/100 against 75/100
We Heart It
Leads on none of the measures we hold for both companies.
At a glance
| Measure | SmugMug | We Heart It |
|---|---|---|
| What it is | A subscription-based platform for photographers to showcase, share, store, and sell their photos. | An image-based social network for visual inspiration and self-expression. |
| Category | Photography, E-commerce, Cloud Storage, SaaS | Social Platform, Social Media, Consumer App, Creator Economy |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software |
| Founded | 2002 | 2008 |
| Headquarters | Mountain View, United States | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | SmugMug | We Heart It |
|---|---|---|
| Employees | 116 | Not published |
| Total funding | $63.0M | Not published |
| Latest round | Series D | Not published |
| Valuation | $1.1B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SmugMug | We Heart It |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 33/100 |
| Traction | 59/100 | 35/100 |
| Team | 70/100 | 40/100 |
| Community | 8/100 | 14/100 |
| Search visibility | 17/100 | 2/100 |
| Quality | 65/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SmugMug | We Heart It |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Google Tag Manager | Not detected |
SmugMug vs We Heart It: common questions
Which is better, SmugMug or We Heart It?
On our 0-100 score SmugMug rates higher (56/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do SmugMug and We Heart It compare on the numbers?
SmugMug leads on our overall score (56/100 against 33/100), agent readiness (39/100 against 22/100), domain rating (91/100 against 75/100).
Read the full SmugMug review and pricing or the We Heart It review and pricing. You can also browse other SmugMug alternatives we track.