SmugMug vs Tumblr
SmugMug vs Tumblr, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SmugMug is on 56/100 and Tumblr on 40/100.
Where each one leads
SmugMug
- our overall score: 56/100 against 40/100
Tumblr
- funding raised: $125M against $63.0M
At a glance
| Measure | SmugMug | Tumblr |
|---|---|---|
| What it is | A subscription-based platform for photographers to showcase, share, store, and sell their photos. | A microblogging and social media platform for sharing multimedia content and fostering online communities. |
| Category | Photography, E-commerce, Cloud Storage, SaaS | Social Media, Blogging, Content Sharing |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2002 | 2007 |
| Headquarters | Mountain View, United States | New York City, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | SmugMug | Tumblr |
|---|---|---|
| Employees | 116 | Not published |
| Total funding | $63.0M | $125M |
| Latest round | Series D | Series E |
| Valuation | $1.1B | $800M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SmugMug | Tumblr |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 40/100 |
| Traction | 59/100 | 40/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 17/100 | 21/100 |
| Quality | 65/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (39/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 94/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SmugMug | Tumblr |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | CloudFront | Not detected |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
SmugMug vs Tumblr: common questions
Which is better, SmugMug or Tumblr?
On our 0-100 score SmugMug rates higher (56/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do SmugMug and Tumblr compare on the numbers?
SmugMug leads on our overall score (56/100 against 40/100). Tumblr leads on funding raised ($125M against $63.0M).
Read the full SmugMug review and pricing or the Tumblr review and pricing. You can also browse other SmugMug alternatives we track.