Smartsheet vs Zapier
Smartsheet vs Zapier, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Smartsheet is on 64/100 and Zapier on 77/100.
Where each one leads
Smartsheet
- headcount: 4,015 against 1,447
Zapier
- our overall score: 77/100 against 64/100
- agent readiness: 71/100 against 48/100
- funding raised: $1.3B against $52.1M
- LinkedIn following: 360,432 against 198,438
At a glance
| Measure | Smartsheet | Zapier |
|---|---|---|
| What it is | Intelligent work management platform for project planning, workflow automation, and scalable business solutions. | Zapier automates workflows by connecting web applications, enabling users to move data and automate tasks without coding. |
| Category | Enterprise Software, Workflow Automation, Project Management, Collaboration | Workflow Automation, Application Integration, Low-Code Development, No-Code Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2005 | 2011 |
| Headquarters | Bellevue, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Smartsheet | Zapier |
|---|---|---|
| Employees | 4,015 | 1,447 |
| Headcount growthLast 12 months | Not published | +17.9% |
| Total funding | $52.1M | $1.3B |
| Latest round | Series F | Series C |
| Valuation | $800M | $5.0B |
| LinkedIn followers | 198,438 | 360,432 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Smartsheet | Zapier |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 77/100 |
| Traction | 59/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 35/100 | 66/100 |
| Quality | 68/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | B (71/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Smartsheet | Zapier |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Not detected | Next.js |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | Zendesk |
Smartsheet vs Zapier: common questions
Which is better, Smartsheet or Zapier?
On our 0-100 score Zapier rates higher (77/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Smartsheet and Zapier compare on the numbers?
Smartsheet leads on headcount (4,015 against 1,447). Zapier leads on our overall score (77/100 against 64/100), agent readiness (71/100 against 48/100), funding raised ($1.3B against $52.1M), LinkedIn following (360,432 against 198,438).
Read the full Smartsheet review and pricing or the Zapier review and pricing. You can also browse other Smartsheet alternatives we track.

