Smartness vs Soho House & Co
Smartness vs Soho House & Co, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Smartness is on 55/100 and Soho House & Co on 36/100.
Where each one leads
Smartness
- our overall score: 55/100 against 36/100
Soho House & Co
- agent readiness: 37/100 against 22/100
- funding raised: $100M against $47.0M
At a glance
| Measure | Smartness | Soho House & Co |
|---|---|---|
| What it is | AI technology provider for hotels and non-hotel accommodations, focusing on generating tangible results and automating operational tasks. | A global network of private members' clubs, hotels, and restaurants for creative professionals. |
| Category | Hospitality, Travel Tech, Artificial Intelligence, Proptech | Hospitality, Members' Club, Luxury |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Services |
| Founded | 2020 | 1995 |
| Headquarters | Trentino, Italy | London, United Kingdom |
| Status | Inactive | Active |
Size, funding and growth
| Measure | Smartness | Soho House & Co |
|---|---|---|
| Total funding | $47.0M | $100M |
| Latest round | Series B | Series C |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Smartness | Soho House & Co |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 36/100 |
| Traction | 38/100 | 40/100 |
| Team | 70/100 | 30/100 |
| Community | 15/100 | Not published |
| Search visibility | 19/100 | 3/100 |
| Quality | 68/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | Not published | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Smartness | Soho House & Co |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Nuxt |
Smartness vs Soho House & Co: common questions
Which is better, Smartness or Soho House & Co?
On our 0-100 score Smartness rates higher (55/100 against 36/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Smartness and Soho House & Co compare on the numbers?
Smartness leads on our overall score (55/100 against 36/100). Soho House & Co leads on agent readiness (37/100 against 22/100), funding raised ($100M against $47.0M).
Read the full Smartness review and pricing or the Soho House & Co review and pricing. You can also browse other Smartness alternatives we track.