Shufti Pro vs TruNarrative
Shufti Pro vs TruNarrative, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Shufti Pro is on 61/100 and TruNarrative on 53/100.
Where each one leads
Shufti Pro
- our overall score: 61/100 against 53/100
- agent readiness: 50/100 against 30/100
TruNarrative
- headcount: 9,932 against 139
- funding raised: $42.0M against $21.0M
- LinkedIn following: 294,955 against 42,584
At a glance
| Measure | Shufti Pro | TruNarrative |
|---|---|---|
| What it is | AI-powered identity verification and AML compliance solutions for global businesses. | Provides a unified platform for identity verification, risk assessment, and compliance management. |
| Category | Identity Verification, AML Compliance, KYC, Fraud Prevention | Identity Verification, Fraud Detection, Compliance, RegTech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | services | platform | Platform |
| Founded | 2017 | 2016 |
| Headquarters | London, United Kingdom | Leeds, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Shufti Pro | TruNarrative |
|---|---|---|
| Employees | 139 | 9,932 |
| Headcount growthLast 12 months | -11.1% | Not published |
| Total funding | $21.0M | $42.0M |
| Latest round | Series A | Series B |
| LinkedIn followers | 42,584 | 294,955 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Shufti Pro | TruNarrative |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 53/100 |
| Traction | 57/100 | 58/100 |
| Team | 60/100 | Not published |
| Community | 15/100 | Not published |
| Search visibility | 33/100 | 24/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Shufti Pro | TruNarrative |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Segment, Plausible, Linkedin Insight +2 more | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
What users say
| Measure | Shufti Pro | TruNarrative |
|---|---|---|
| Reddit sentimentThreads we track | 6 positive, 0 negative across 6 threads | 5 positive, 0 negative across 5 threads |
“ULTI ARENA Launching In 2 days | Binance Partnership | UI Prototype Ready | Doxed Devs | Frequent AMA's | Proof Of Gaming Concept | Whitepaper | BSC Times Partnership | Audited Twice | Entering Asian Market | Youtube Teaser Video | ShuftiPr”r/CryptoMoonShots
“Choose Your Champion for the 'KYC Solution of the Year' Award 🏆Nominees 📣 GeoComply | TruNarrative | Jumio Corporation | Shufti Pro | IDnow | GBG Plc Powered by Soft2Bet.”r/SiGMAWorld
Shufti Pro vs TruNarrative: common questions
Which is better, Shufti Pro or TruNarrative?
On our 0-100 score Shufti Pro rates higher (61/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Shufti Pro and TruNarrative compare on the numbers?
Shufti Pro leads on our overall score (61/100 against 53/100), agent readiness (50/100 against 30/100). TruNarrative leads on headcount (9,932 against 139), funding raised ($42.0M against $21.0M), LinkedIn following (294,955 against 42,584).
What do real users say about Shufti Pro and TruNarrative?
Shufti Pro: 6 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/CryptoMoonShots. TruNarrative: 5 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/SiGMAWorld.
Read the full Shufti Pro review and pricing or the TruNarrative review and pricing. You can also browse other Shufti Pro alternatives we track.