Sett vs Smart NPC
Sett vs Smart NPC, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Sett is on 65/100 and Smart NPC on 33/100.
Where each one leads
Sett
- our overall score: 65/100 against 33/100
- domain rating: 41/100 against 0/100
- headcount: 185 against 2
Smart NPC
- agent readiness: 50/100 against 35/100
At a glance
| Measure | Sett | Smart NPC |
|---|---|---|
| What it is | AI-powered creative performance platform for mobile games, generating and testing ad concepts at scale. | AI-powered non-player characters for more dynamic and intelligent gaming experiences. |
| Category | Gaming, Generative AI, Infrastructure, Development | Gaming, Development, Generative AI, Avatar |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software |
| Founded | 2021 | 2023 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Sett | Smart NPC |
|---|---|---|
| Employees | 185 | 2 |
| Headcount growthLast 12 months | +500.0% | Not published |
| Total funding | $57.0M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 10,247 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Sett | Smart NPC |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 33/100 |
| Traction | 59/100 | 5/100 |
| Team | 70/100 | 60/100 |
| Community | 20/100 | Not published |
| Search visibility | 52/100 | 3/100 |
| Quality | 68/100 | 42/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 0/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Sett | Smart NPC |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
Sett vs Smart NPC: common questions
Which is better, Sett or Smart NPC?
On our 0-100 score Sett rates higher (65/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Sett and Smart NPC compare on the numbers?
Sett leads on our overall score (65/100 against 33/100), domain rating (41/100 against 0/100), headcount (185 against 2). Smart NPC leads on agent readiness (50/100 against 35/100).
Read the full Sett review and pricing or the Smart NPC review and pricing. You can also browse other Sett alternatives we track.