Sett vs Sitefire
Sett vs Sitefire, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Sett is on 65/100 and Sitefire on 33/100.
Where each one leads
Sett
- our overall score: 65/100 against 33/100
- domain rating: 41/100 against 15/100
Sitefire
- agent readiness: 59/100 against 35/100
At a glance
| Measure | Sett | Sitefire |
|---|---|---|
| What it is | AI-powered creative performance platform for mobile games, generating and testing ad concepts at scale. | Marketing suite for the agentic web - AI search visibility platform |
| Category | Gaming, Generative AI, Infrastructure, Development | Marketing Technology, AI Search, Content Marketing, Agentic AI |
| Sells toBusiness model | B2B | Not published |
| Offering | Software | Not published |
| Founded | 2021 | 2025 |
| Headquarters | Tel Aviv, Israel | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Sett | Sitefire |
|---|---|---|
| Employees | 185 | Not published |
| Headcount growthLast 12 months | +500.0% | Not published |
| Total funding | $57.0M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 10,247 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Sett | Sitefire |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 65/100 | 33/100 |
| Traction | 59/100 | Not published |
| Team | 70/100 | Not published |
| Community | 20/100 | Not published |
| Search visibility | 52/100 | 2/100 |
| Quality | 68/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | D (59/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 15/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Sett | Sitefire |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Ghost |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
Sett vs Sitefire: common questions
Which is better, Sett or Sitefire?
On our 0-100 score Sett rates higher (65/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Sett and Sitefire compare on the numbers?
Sett leads on our overall score (65/100 against 33/100), domain rating (41/100 against 15/100). Sitefire leads on agent readiness (59/100 against 35/100).
Read the full Sett review and pricing or the Sitefire review and pricing. You can also browse other Sett alternatives we track.