Setoo vs Upsie
Setoo vs Upsie, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Setoo is on 49/100 and Upsie on 41/100.
Where each one leads
Setoo
- our overall score: 49/100 against 41/100
- funding raised: $9.3M against $5.0M
Upsie
- agent readiness: 37/100 against 21/100
- domain rating: 37/100 against 30/100
At a glance
| Measure | Setoo | Upsie |
|---|---|---|
| What it is | Setoo provides a platform for e-businesses to create and distribute personalized parametric and traditional insurance products. | Extended warranty startup |
| Category | Fintech, Insurance, InsurTech, Parametric Insurance | Insurance, Consumer Electronics, E-commerce, InsurTech |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Services |
| Founded | 2016 | 2014 |
| Headquarters | Tel Aviv, Israel | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Setoo | Upsie |
|---|---|---|
| Total funding | $9.3M | $5.0M |
| Latest round | Series A | Seed |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Setoo | Upsie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 41/100 |
| Traction | 35/100 | 33/100 |
| Team | 60/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 15/100 | 12/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 30/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Setoo | Upsie |
|---|---|---|
| Hosting | Hetzner | Not detected |
| CDN | Not detected | Cloudflare |
| Frameworks | Not detected | Bootstrap |
| Payments | Not detected | Stripe |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Zendesk |
Setoo vs Upsie: common questions
Which is better, Setoo or Upsie?
On our 0-100 score Setoo rates higher (49/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Setoo and Upsie compare on the numbers?
Setoo leads on our overall score (49/100 against 41/100), funding raised ($9.3M against $5.0M). Upsie leads on agent readiness (37/100 against 21/100), domain rating (37/100 against 30/100).
Read the full Setoo review and pricing or the Upsie review and pricing. You can also browse other Setoo alternatives we track.