Semrush vs SpyFu
Semrush vs SpyFu, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Semrush is on 60/100 and SpyFu on 21/100.
Where each one leads
Semrush
- our overall score: 60/100 against 21/100
- agent readiness: 50/100 against 36/100
- domain rating: 92/100 against 80/100
SpyFu
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Semrush | SpyFu |
|---|---|---|
| What it is | Semrush is a leading online visibility management SaaS platform offering over 55 products and tools to help 10,000,000 digital marketers worldwide improve their online marketing results and workflow. | SpyFu provides competitive intelligence for SEO and PPC marketers, revealing competitor keywords and ad spend. |
| Category | SEO Tools | SEO Tools, PPC Tools, Competitive Intelligence, Digital Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Not published | Platform |
| Founded | 2008 | 2005 |
| Headquarters | Not published | Scottsdale, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Semrush | SpyFu |
|---|---|---|
| Employees | 2,245 | Not published |
| Total funding | $40.0M | Not published |
| LinkedIn followers | 550,363 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Semrush | SpyFu |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 21/100 |
| Traction | 58/100 | Not published |
| Team | Not published | 60/100 |
| Community | 8/100 | Not published |
| Search visibility | 46/100 | 2/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 80/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Semrush | SpyFu |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, Segment, Microsoft Clarity +1 more |
| Support stack | Intercom | Not detected |
Product and pricing
| Measure | Semrush | SpyFu |
|---|---|---|
| Key features | Traffic & Market Analysis, Search Engine Optimization, Content Marketing, AI Visibility Tracking, Social Media Management, Advertising Optimization | Not published |
Semrush vs SpyFu: common questions
Which is better, Semrush or SpyFu?
On our 0-100 score Semrush rates higher (60/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Semrush and SpyFu compare on the numbers?
Semrush leads on our overall score (60/100 against 21/100), agent readiness (50/100 against 36/100), domain rating (92/100 against 80/100).
Read the full Semrush review and pricing or the SpyFu review and pricing. You can also browse other Semrush alternatives we track.