Segment vs Twilio
Segment vs Twilio, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Segment is on 62/100 and Twilio on 64/100.
Where each one leads
Segment
- funding raised: $284M against $130M
Twilio
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Segment | Twilio |
|---|---|---|
| What it is | Customer Data Platform (CDP) that collects, unifies, and activates customer data for businesses. | Cloud communications platform providing APIs for voice, messaging, email, and video engagement. |
| Category | Customer Data Platform, Data Infrastructure, Data Integration, Data Governance | SaaS, Cloud Communications, API, Customer Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2008 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Segment | Twilio |
|---|---|---|
| Employees | Not published | 6,600 |
| Total funding | $284M | $130M |
| Latest round | Series D | Series E |
| Valuation | $1.5B | Not published |
| LinkedIn followers | Not published | 499,928 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Segment | Twilio |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 64/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 23/100 | 63/100 |
| Quality | 78/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Segment | Twilio |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Analytics | Google Tag Manager, Segment | Google Tag Manager, Segment |
| Open source | No | Yes |
Segment vs Twilio: common questions
Which is better, Segment or Twilio?
On our 0-100 score Twilio rates higher (64/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Segment and Twilio compare on the numbers?
Segment leads on funding raised ($284M against $130M).
Read the full Segment review and pricing or the Twilio review and pricing. You can also browse other Segment alternatives we track.