SaltPay vs Trustly
SaltPay vs Trustly, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: SaltPay is on 61/100 and Trustly on 63/100.
Where each one leads
SaltPay
Leads on none of the measures we hold for both companies.
Trustly
- agent readiness: 48/100 against 22/100
- funding raised: $1.0B against $419M
At a glance
| Measure | SaltPay | Trustly |
|---|---|---|
| What it is | A European fintech company providing payment and business management solutions for SMEs. | Trustly is a global leader in Pay by Bank solutions, enabling consumers and merchants to make and receive instant, secure payments directly from bank accounts. |
| Category | Fintech, Payments, Financial Services, SME Solutions | Fintech, Payments, Digital Payments, Open Banking |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2019 | 2008 |
| Headquarters | Porto, Portugal | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | SaltPay | Trustly |
|---|---|---|
| Employees | Not published | 905 |
| Total funding | $419M | $1.0B |
| Latest round | Funding Round | Venture - Series Unknown |
| Valuation | $9.0B | $1.0B |
| LinkedIn followers | Not published | 80,825 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | SaltPay | Trustly |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 63/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 15/100 | Not published |
| Search visibility | 13/100 | 20/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 71/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | SaltPay | Trustly |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | Cloudflare |
| CMS | Framer | Webflow |
| Frameworks | Next.js, Tailwind CSS, Bootstrap | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Amplitude, Microsoft Clarity +1 more | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
SaltPay vs Trustly: common questions
Which is better, SaltPay or Trustly?
On our 0-100 score Trustly rates higher (63/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do SaltPay and Trustly compare on the numbers?
Trustly leads on agent readiness (48/100 against 22/100), funding raised ($1.0B against $419M).
Read the full SaltPay review and pricing or the Trustly review and pricing. You can also browse other SaltPay alternatives we track.

