Reformation vs Shein
Reformation vs Shein, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Reformation is on 22/100 and Shein on 86/100.
Where each one leads
Reformation
Leads on none of the measures we hold for both companies.
Shein
- our overall score: 86/100 against 22/100
- agent readiness: 58/100 against 46/100
- headcount: 11,633 against 1,260
- LinkedIn following: 819,852 against 150,768
At a glance
| Measure | Reformation | Shein |
|---|---|---|
| What it is | Sustainable fashion brand offering stylish, eco-friendly clothing for women. | A global online fast-fashion retailer. |
| Category | Fashion Tech, E-commerce, Apparel, Sustainable Fashion | E-commerce, Fashion, Retail, Apparel |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2009 | 2008 |
| Headquarters | Los Angeles, United States | Nanjing, China |
| Status | Active | Active |
Size, funding and growth
| Measure | Reformation | Shein |
|---|---|---|
| Employees | 1,260 | 11,633 |
| Total funding | Not published | $2.1B |
| Latest round | Not published | Private Equity |
| Valuation | Not published | $66B |
| LinkedIn followers | 150,768 | 819,852 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Reformation | Shein |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 22/100 | 86/100 |
| Traction | 20/100 | Not published |
| Team | Not published | 60/100 |
| Search visibility | 23/100 | 100/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (58/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Reformation | Shein |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Payments | Stripe | Not detected |
| Analytics | Google Tag Manager | Not detected |
What users say
| Measure | Reformation | Shein |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 3 negative across 3 threads | Not published |
“This company is the most toxic place I’ve worked at in the 15 years I’ve spent in the garment industry. Don’t waste your money. It’s all fast fashion under the guise of sustainability.”r/Reformationclothing
Reformation vs Shein: common questions
Which is better, Reformation or Shein?
On our 0-100 score Shein rates higher (86/100 against 22/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Reformation and Shein compare on the numbers?
Shein leads on our overall score (86/100 against 22/100), agent readiness (58/100 against 46/100), headcount (11,633 against 1,260), LinkedIn following (819,852 against 150,768).
What do real users say about Reformation and Shein?
Reformation: 0 positive and 3 negative mentions across 3 Reddit threads we track, mostly in r/Reformationclothing.
Read the full Reformation review and pricing or the Shein review and pricing. You can also browse other Reformation alternatives we track.