Reacher vs Upfluence
Reacher vs Upfluence, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Reacher is on 47/100 and Upfluence on 53/100.
Where each one leads
Reacher
Leads on none of the measures we hold for both companies.
Upfluence
- our overall score: 53/100 against 47/100
- domain rating: 78/100 against 34/100
- headcount: 123 against 23
- LinkedIn following: 24,892 against 3,670
At a glance
| Measure | Reacher | Upfluence |
|---|---|---|
| What it is | Reacher automates affiliate marketing for enterprise brands, replacing teams of 5+ people with AI-powered creator discovery, outreach, and management. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | Creator Marketing Automation, Creator Economy, MarTech, AdTech | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2023 | 2013 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Reacher | Upfluence |
|---|---|---|
| Employees | 23 | 123 |
| Headcount growthLast 12 months | Not published | +4.9% |
| Open roles | 8 | Not published |
| Total funding | Not published | $9.4M |
| Latest round | Not published | Series A |
| LinkedIn followers | 3,670 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Reacher | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 47/100 | 53/100 |
| Traction | 14/100 | Not published |
| Team | 60/100 | 100/100 |
| Search visibility | 47/100 | 79/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 34/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Reacher | Upfluence |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Framer | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Plausible | Google Tag Manager |
Product and pricing
| Measure | Reacher | Upfluence |
|---|---|---|
| Key features | AI-Powered Creator Discovery, Automated Outreach & Management, Enterprise Affiliate Marketing Automation, Curated Creator Marketplace, AI-Guided Creator Deals | Not published |
Reacher vs Upfluence: common questions
Which is better, Reacher or Upfluence?
On our 0-100 score Upfluence rates higher (53/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Reacher and Upfluence compare on the numbers?
Upfluence leads on our overall score (53/100 against 47/100), domain rating (78/100 against 34/100), headcount (123 against 23), LinkedIn following (24,892 against 3,670).
Read the full Reacher review and pricing or the Upfluence review and pricing. You can also browse other Reacher alternatives we track.